To position Hass avocado in the domestic and foreign markets.
This process of development of the sector, from the formalization of the business, the implementation of good practices in sustainability and the arrival to more than 30 markets, would not be possible without the articulation with the ICA to facilitate the agro-export processes.
For this reason, together with ICA we managed our Persea Plan, which in 2023 included:
- Green SuperFood
- Jardín Exotics
- Cartama
- Westfalia
Our objective is to increase the inspection capacity achieved with this initiative and extend its reach to all markets in the short term.
