Our campaign to promote domestic consumption went directly to the market in alliance with Grupo Éxito.
We took advantage of the boom of the Burger Master, a gastronomic event organized by the influencer Tulio Recomienda, to invite him to make different preparations with our Hass Avocado as the protagonist, for special customers of Exito stores, in 4 main cities of the country: Medellin, Bogota, Cali and Barranquilla.
Find out more details hereMain cities of the country
Wow + success in the country
Campaign development framework
Persons per day in each warehouse
Hass units last month Top10 Success
and virality in +campaign time
of the country with presence in different latitudes
Linked to the campaign
Publication reach for 15 min
Table of contents
Hass Connection
Exporters Board
Persea Plan
Eduhass, technical courses and training
Ministry of Agriculture – Corpohass Agreement
Agreement Government of Caldas – Corpohass