Construction and execution of the guild and sectoral narrative, to position the Corporation and the country brand, while managing the reputation of both and interacting with the different stakeholders, with the objective of generating shared value and long-term relationships based on trust.
Reputational management is one of the vehicles that allows us to develop our strategy and fulfill our higher purpose.
It is one of the pillars of what we do on a daily basis and we recognize its importance to give life to our organization and successfully execute all our projects.
Therefore, our communication strategy is based on the construction of a map of audiences or stakeholders, which are prioritized according to our objectives and for whom we implement action plans that respond to their relationship, interaction and information needs.
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